Run audience overlap and lookalike models without sharing personal information

Brands and Agencies developing marketing campaigns no longer need to move or reveal their customer data-often personally identifiable data (PII)-to build target audiences and lookalike models. 

With Pyte’s secure computation platform, you can now share insights without sharing data. 

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data-enhancement

Companies That Trust Pyte

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Global 100
CPG
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Fortune 500
Financial Institution
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Leading Cloud
Provider
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Global Data &
Identity Provider

The Problem

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Marketing companies are reluctant to share PII for campaigns because of privacy and compliance concerns 

  • Spending 6+ months to put data privacy and security contracts in place with your partners & vendors 
  • Trusting your partner or a data clean room (DCR) to keep your data private & secure 
  • Increasing your risk & costs to protect sensitive data against hacks and breaches

The Solution

Collaborate and run models on PII data that remains protected

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How it works

Use Pyte’s secure computation technology to match and run lookalike models from all participants on encrypted data without ever moving or decrypting it. 

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Deploy Pyte’s SMPC software on your cloud platform (your partners do the same)

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Select the analysis you want to do (e.g., match, joint analysis, lookalike audience)

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Partner approves dataset analysis, and lets it run

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All (or a subset) of participants receive the outcome of the analysis

The project has the potential to offer a paradigm shift in how US enterprise companies leverage their PII data seats in a secure collaborative environment. While often impractical to aggregate disparate data sources due to data privacy restrictions, we anticipate using Pyte’s software in a privacy-compliant way to enable secure data aggregation and collaboration while reducing our operational costs.
Chief Analytics Officer
Global Advertising Holding Co. Subsidiary for Data-Driven Marketing

Find out why the world's largest brands and agencies work with Pyte

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